Digital Analyst

We have a brand new role for a Digital Analyst to join Samaritans for a 12 month fixed term contract. As Digital Analyst, you will provide insight that helps us to understand the needs, motivations, expectations, and behaviour of our audiences, so that we can deliver the best possible digital experience and optimise it for conversion.

  • 12 month fixed term contract
  • £30,000-£35,000 per annum plus benefits
  • Full time (35 hours per week)
  • Location is flexible – can be home-based with occasional travel to meetings in Surrey
  • We are passionate about flexible working, talk to us about your requirements

This is a brilliant time to join the Samaritans Digital team as we significantly grow and invest further in paid social. We are continuously developing our network of high profile partnerships & campaigns and evolving new products for our end users. We have big plans to use our digital footprint to reach more users and promote the service further.

About Samaritans

At Samaritans, our vision is that fewer people die by suicide. We believe that suicide is preventable and that, together, we can make change that saves lives.

Samaritans is needed now more than ever. We answer a call for help every seven seconds and need to be able to reach and connect with a diverse range of people. Whether it’s through our life-saving helpline service, innovative partnerships or impactful campaigns, we work towards our vision in many different ways and our communications need to reflect this.

Key Responsibilities

  • Develop effective reporting on all digital engagement goals using Google Analytics, CRM data, DataStudio, Hotjar, Search Console, Google Optimise and other tools where applicable
  • Identify relevant metrics & KPIs for campaigns and activities, based on relevant industry benchmarks
  • Provide insight on the effectiveness of our digital marketing activities across the engagement funnel, including paid and organic search and social media, display, website and email
  • Synthesise data from various digital analytics tools and produce dashboards and reports that track performance against KPIs
  • Derive insights from qualitative user research to support decision making
  • Ensure effective attribution modelling to enable campaign optimisation and effective supporter stewardship
  • Work with staff and volunteers to understand their digital reporting needs and suggest improvements to reporting processes
  • Support upskilling of colleagues through training and self-service dashboards
  • Conduct A/B testing, analyse results and make recommendations to optimise conversion rates

The Person

  • Previous experience in digital tracking and analysis tools & methodologies including Google Analytics, Google Tag Manager, Data Studio, Google Optimize and HotJar
  • Strong understanding of digital marketing techniques, processes and best practice
  • Strong experience of successfully using data-led insights to lead continuous improvement in a digital context
  • Knowledge of the digital sector including key trends, technology and ideas
  • Understanding of user experience principles and skilled at interpreting user behaviour
  • Knowledge of relevant legislation and regulations and how they apply to monitoring digital performance
  • An analytical mindset, capable of explaining technical concepts in non-technical terms
  • A strong communicator with a passion for user experience

Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. We warmly welcome applications from a diverse range of backgrounds and experiences.

Full job description can be found here. If this sounds like a great role for you, apply through our careers website today. This role will close for applications on 14/04/2021.