Supporter Acquisition Lead

We are looking for a Supporter Acquisition Lead to join the Individual Giving team at Samaritans. This role is responsible for the strategic development, delivery and growth of an integrated acquisition programme that grows income in line with agreed targets and KPIs. The role will focus on digital fundraising, innovative media planning, new product development and outstanding creative execution across multiple audiences and channels that maximise engagement.

  • Full time (35 hours per week)
  • Permanent role 
  • £46,000-£48,000 per annum plus benefits
  • Hybrid working linked to Ewell (Surrey) office with home working 
  • We are passionate about flexible working, talk to us about your preferences 

What makes this role brilliant

Individual giving accounts for 33% of Samaritans’ overall fundraising income. This is a great time to join Samaritans as we have just launched a new organisational strategy including a new Fundraising strategy. You’ll help scope and develop the strategic development of supporter acquisition at Samaritans, exploring new ideas and approaches. This is a brand new role and the starting point of developing the team and wider programme of work. The Individual Giving team is small, friendly, and collaborative. 

Key Responsibilities

You’ll lead and motivate a team of two to develop and deliver a robust programme of activity. You’ll be responsible for strategy development, delivering a programme of acquisition activities, innovation and compliance. 

Skills and Experience

  • Extensive direct marketing knowledge in planning and managing multi-channel, integrated campaigns 
  • Experience of developing digital and offline programmes to recruit and engage new supporters 
  • Strong leadership, management and team building skills to deliver annual plans 
  • Proven experience of increasing income through continuous improvement and innovation
  • Previous experience of strategic planning 
  • Passionate about supporter experience 

Full Job Description here

Employee Benefits

We offer some brilliant benefits including flexible working, family-friendly policies, and training to support your development. You'll have 28 days annual leave, plus bank holidays and we match your pension contribution up to 5%. You can claim money back via a Health Cash Plan and wellbeing options including a free subscription to Headspace, virtual yoga sessions and a PerkBox account. 

Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. We warmly welcome applications from a diverse range of backgrounds and experiences. We are committed to making our recruitment processes accessible to everyone and are flexible in how we receive information. If you would like to apply via a different format or let us know how we can support you to be the best you can be, please contact the People team. 

If this sounds like the opportunity for you, please apply. You’ll be asked to upload your CV and answer some application questions about your transferable skills and motivations for applying. This role will close for applications on 12/05 and video interviews will be held w/c 16/05